Jonathan Ansell

Scottish Traveler, Missing Melbourne, Australia


We commenced a sponsored Facebook campaign for Jonathan targeting the Melbourne area. For this campaign we also shared the Blackbook Traveler Missing Person’s Poster of Jonathan in the comments section of the Facebook post and encouraged locals to print and distribute.

The campaign was successful reaching over 20,000 people in Melbourne in 30 hours. Nearly half this reach was viral/organic, with 85 shares and 33 ‘likes’. We also shared the campaign on twitter where it received a total of 18 re-tweets using the hash-tag #FindJonathan.

There was some talk that he may have gone to a festival in Port Arlington, so we emailed the poster to camping grounds and accommodation in this region too.

Thankfully 30 hours into the campaign Jonathan was located safe at Southern Cross Railway Station, where he had been living it rough. He was reunited safely with his family. We received one message to the Blackbook Traveler email with a reported sighting on a tram, but this came after Jonathan had been located.

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