Hungarian Traveler, Missing in Austria
Blackbook Traveler conducted a targeted social media campaign for missing Hungarian traveler, Rita Ban-Gagyi, who disappeared in Austria.
Our campaign, created in the German language, went out to Facebook users in the Austrian region where Rita disappeared, reaching 68,000 people over 4 days.
Blackbook Traveler also rolled out a media campaign in this instance, as Rita’s disappearance had not received much media coverage in Austria.
Media releases went out in the German language, targeting t.v, print and radio across Austria.
Rita is yet to be found