Slovakian Traveler, Missing in Nepal
Blackbook Traveler commenced a 3 day targeted Facebook campaign for missing Tomas Princzkel, in an effort to spread the word of his plight and perhaps generate some leads from the locals.
The campaign, targeting people with interests in trekking and mountaineering, went viral, reaching over 300,000 people in Nepal, including 344 shares, over 3000 ‘likes’ and 125 comments with some good feedback from local Nepalese sherpas and guides.
For this campaign we were in touch with the Embassy of the Slovak Republic in Delhi, the Honorary Consul of Slovak Republic in Nepal.
We created the hash tag #FindTamas which was shared throughout twitter. Tomas is yet to be found.