Irish Traveler, Missing in South of France
Vincent’s last contact came early into the famous El Camino de Santiago pilgrimage walk along the French / Spanish border.
For this campaign we specifically targeted Facebook users in the towns along this walk plus a 15km radius of these towns. This included towns in the regions of Auvergne, Mid-Pyrenees and Languedoc-Roussillon.
We also sent out a Blackbook Traveler Missing Person’s Poster in French. Both the poster and campaign were tweeted using the hash-tag #FindVincent. The campaign wasn’t organically successful but received a great paid reach of over 18,000 people in this region in only 18 hours.
This campaign was cut short when thankfully Vincent’s whereabouts was confirmed with a sighting of him leaving a backpackers hostel.